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The Deen Brothers and Beringer Vineyards are Teaming Up for “The Great Steak Challenge”

So you think you can grill up a mean steak? Then Jamie and Bobbie Deen (sons of southern cooking queen Paula Deen, and stars of the Food Network) are giving you a chance to win $15,000 dollars if your sizzle is the best in the country. Great Steak Challenge,” a national grill-off, is on the hunt for the best backyard combination of taste, creativity and wine pairing with any varietal of Beringer Wines.

 

“We’re two brothers and Beringer was started by two brothers 133 years ago,” said Jamie Deen. “It’s a nice fit all around and we are fortunate enough to be able to do this for Beringer.”


100 contestants chosen from across the U.S. will advance to one of 10 regional finals. The best from each region will FLY to Napa to compete for the grand prize.

Each Regional Finalist will receive a trip for two to Beringer Vineyards in stunning Napa Valley, including transportation, 4 days and 3 nights' hotel accommodations and exclusive winery tours at Beringer's historic estate and other historic Napa Valley sites.

Qualified judges from the Food and Wine world, including Food Network Stars and regional cuisine experts the Deen Brothers, will be on hand to judge the final grill-off in Napa at Beringer Vineyards on October 8, which will be open to the public.

One winner, one runner-up, and one second runner-up will be selected as Beringer's Great Steak Challenge winners.

“We’re looking for the everyday guy who can put the seasoning on top of a steak, come up with a great topping and pair it with a great Beringer Wine,” said Jamie Deen. 

The brothers recently spent a weekend at Beringer in St. Helena, learning about wine pairing from Beringer Executive Chef Jerry Comfort and visiting students at the Culinary Institute of America (CIA).

“We had the best meal with Beringer’s 1996 Cab,” said Jamie. “It was like a south Georgia church hymn going down your throat. We also learned so much about wine and food pairing, that food changes the way you taste wine.”

With three best-selling books, countless television appearances and a show of their own, Jamie and Bobby, with their model good looks, quick wit, and individual style, are becoming a stand-alone brand complementing the success of their mom.

 

The brothers have traveled the country seeking out the best cuisine for their TV show Road Tasted.

 

“Every region has something they can be proud of,” said Jamie. “But when it comes to steak and grilling, we have to look to the center of our country because of their tradition with beef. If the recipe is original, takes risks, has a savior topping and goes well with a Beringer Wine, it could be our winner.”

 

Unfortunately, California residents are exempt from the contest because of a state ruling that alcohol and contests may not be paired together. That doesn’t mean a family member from another state can’t enter the recipe.

 

Deadline to enter your recipe is June 30. Go to www.greatsteakchallenge.com

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